EFTA01040303.pdf
dataset_9 pdf 206.8 KB • Feb 3, 2026 • 4 pages
From: "jeffrey E." <jeevacation@gmail.com>
To: John Steele
Subject: Re: Meeting
Date: Sun, 16 Jul 2017 14:33:55 +0000
i am aware, what the small social media numer reflects is the enthusiasm or lack thereof of the content. that
being said you are on a worthwhile mission. well done and brillaintly curated . not sure there is a today
audience
On Sun, Jul 16, 2017 at 7:02 AM, John Steele <e> wrote:
Jeffrey,
I wanted to send you a list of magazine comps I put together last year. In the world of serious science our
traffic numbers, considering we've only be at it for four years, are pretty good. We beat Discover Magazine,
which has been at it a long time, and get nearly 3 times the traffic of the Max Planck Society in the us....which
is one of the reasons they want a Channel on Nautilus. And as you'll see in the statistics on our one-sheet, the
audience demo is young, very well educated and mostly male.
But as I said....would really like to talk to you about those other doors we might explore, in the areas of
Neuroscience and computational biology, both of which we're working on potential Channels.
john
John Steele
Publisher & Editorial Director
Nautilus
On Jul 15, 2017, at 10:39 AM, jeffrey E. <jeevacation@gmail.com> wrote:
of course. 1 . your page views are EXTREMELY low. . so not a good indication of success. simplest
of you tube uploads for pranks alone total 100 s of thousands. 2. not sure of your target audience. . at
all. 3. though the 990 shows 2.4 milllion to publishing. . all the relevant numbers subsumes in there.
On Sat, Jul 15, 2017 at 10:35 AM, John Steele < wrote:
Jeffrey,
Considering the tumult in media world, I do understand your questions, dare I say skepticism, on a for-
profit manifestation of Nautilus, but that was only one door available for Nautilus to support and promote
EFTA01040303
the deeper issues of science and its connection to culture and society that I know are important to you. I
would look forward to exploring some of those other doors with you.
John
John Steele
Publisher & Editorial Director
Nautilus
On Jul 15, 2017, at 9:22 AM, jeffrey E. <jeevacation@gmail.com> wrote:
John , thanks for the opportunity. However , as a charity it appears to serve a worthwhile cause and
fill a needed gap. - as a business . I dont see it. Hope to see you again. sorry
On Thu, Jul 13, 2017 at 10:30 AM, John Steele < wrote:
Jeffrey,
I just wanted say what a pleasure it was to meet you yesterday and thank for making your time
available to hear more about Nautilus. You mentioned how comfortable you are in the world of
numbers...so I wanted to provide a few more.
Nautilus Revenue 2016 (minus grants) - $873,951... up 30% year over year since 2013
Revenue Year to Date 2017 - $773,600 Subscription revenue up 91% ($270,000 vs $143,282) over
same period in 2016 and Q4 historically accounts for 40% of Nautilus' subscription revenue.
Nautilus online traffic
Jan 1, 2016 to July 13, 2016 - 6,321,786 page views
Year to date 2017 - 9,118,936 page views up 44%
From 2013 to 2016 annual growth was over 30% year over year.
And all of this growth was organic with no real marketing.
I've attached our 2015 990. It was the transitional year for Nautilus as we transferred all the
Nautilus assets from Nautilus Ventures LLC to NautilusThink Inc, the 501(c)(3) and the
foundation hired Ventures to produce the magazine during the transition....so the costs are
listed as a "program expense" and not delineated. The transfer was completed in 2015 and
Nautilus Ventures LLC was dissolved.
I've also attached a draft operating agreement prepared with Robert Lyons at Marks Paneth
for a for-profit newco that would be partly owned by the 501(c)(3), as we discussed the
mechanics of such an hybrid entity.
Thanks again and look forward to hearing back from you next week.
John
EFTA01040304
John Steele
Publisher & Editorial Director
Nautilus
please note
The information contained in this communication is
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the use of the addressee. It is the property of
JEE
Unauthorized use, disclosure or copying of this
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please note
The information contained in this communication is
confidential, may be attorney-client privileged, may
constitute inside information, and is intended only for
the use of the addressee. It is the property of
JEE
Unauthorized use, disclosure or copying of this
communication or any part thereof is strictly prohibited
and may be unlawful. If you have received this
communication in error, please notify us immediately by
return e-mail or by e-mail to jeevacation®gmail.com, and
destroy this communication and all copies thereof,
including all attachments. copyright -all rights reserved
EFTA01040305
please note
The information contained in this communication is
confidential, may be attorney-client privileged, may
constitute inside information, and is intended only for
the use of the addressee. It is the property of
JEE
Unauthorized use, disclosure or copying of this
communication or any part thereof is strictly prohibited
and may be unlawful. If you have received this
communication in error, please notify us immediately by
return e-mail or by e-mail to jeevacation@gmail.com, and
destroy this communication and all copies thereof,
including all attachments. copyright -all rights reserved
EFTA01040306
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