EFTA01385428.pdf
dataset_10 PDF 89.8 KB • Feb 4, 2026 • 1 pages
3 January 2018
HY Corporate Credit
HY Multi Sector,Medta, Cable & Satellite
Outdoor Advertising:
'Outdoor Advertising: Core Revenue Pei formance & Guidance
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Unlike certain other media sub-sectors, the Outdoor category is not facing an
array of secular threats, and digital advances are helping not
disrupting/hurting. Those attributes, combined with steady growth, attractive
margins, and limited supply has kept outdoor credits in favor with investors
over the years. And 2017 was no exception to this trend.
Topics to keep an eye on: M&A activity (Clear Channel Outdoor has been a
seller of assets), better measurement capabilities, expanded transit
opportunities (driven by digital), and further disciplined expansion of digital
billboard footprints (so as not to over-saturate inventory/supply).
The positive attributes of the Outdoor sector mean that credits here continue to
trade at the tight end of the media spectrum (not a new phenomenon) and
inside the general high yield index (with the exception of CCO due to structural
considerations). Despite that, we are drawn to these positive aspects, scarcity
value of the assets, strong FCF characteristics, reasonably leveraged capital
structures, and ample equity cushions for the debt. We recommend investors
are market-weight this 'core-holding' sub-sector.
Deutsche Bank Securities Inc. Page 153
CONFIDENTIAL - PURSUANT TO FED. R. CRIM. P. 6(e) DB-SDNY-0086712
CONFIDENTIAL SDNY_GM_00232896
EFTA01385428
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