EFTA00768613.pdf
dataset_9 pdf 144.5 KB • Feb 3, 2026 • 2 pages
From: "Sultan Bin Sulayem"
To: "Jeffrey Epstein" <jeeproject@yahoo.com>
Subject: And you thought only the Americans are litigious people.
Date: Wed, 11 Nov 2009 13:11:30 +0000
And you thought only the Americans are litigious people.
(Indians are too quick to follow and learn the American
ways.)
That's interesting, so Axe should get the axe!
THE AXE EFFECT
Unable to attract even a single girl, frustrated man sues
Axe
New Delhi. In what could prove to be a major marketing and legal embarrassment for Hindustan Unilever Limited
(HUL), a 26-year-old man has filed a case against the FMCG company, which owns the Axe brand of men grooming
products, for 'cheating' and causing him 'mental suffering'. The plaintiff has cited his failure to attract any girl at all
even though he's been using Axe products for over seven years now.. Axe advertisements suggest that the products
help men in instantly attracting women.
Vaibhav Bedi, the petitioner, also surrendered all his used, unused and half-used deodorant sprays, perfume sticks
and roll-on, anti-perspirants, aftershaves, body washes, shampoos, and hair gels to the court, and demanded a
laboratory test of the products and narcotics test of the brand managers of Axe. Vaibhav was pushed to take this
step when his boi(maid) beat him with a broom when he tried to impress her by appearing naked in front of her
after applying all the Axe products. No girl ever asked Vaibhav to call her.
"Where is the Axe effect? I've been waiting for it for over seven years. Right from my college to now in my office,
no girl ever agreed to even go out for a tea or coffee with me, even though I'm sure they could smell my perfumes,
deodorants and aftershaves. I always applied them in abundance to make sure the girls get turned on as they show
in the television. Finally I thought I'd try to impress my lonely hal who had an ugly fight with her husband and was
living alone for over a year. Axe effect my foot!" Vaibhav expressed his unhappiness.
Vaibhav claims that he had been using all the Axe products as per the company's instructions even since he first
bought them. He argued that if he couldn't experience the Axe effect despite using the products as directed,
either the company was making false claims or selling fake products.
"I had always stored them in cool and dry place, and kept them away from direct light or heat. Yd always
use a ruler before applying the spray and make sure that the distance between the nozzle and my armpit was
at least 15 centimeters. I'd do everything they told. I even beat up my 5-year-old nephew for coming near
EFTA00768613
my closet, as they had instructed it to keep away from children's reach. And yet, all I get is a broom
beating from my ugly bai." Vaibhav expressed his frustration.
Vaibhav claims that he had to do go a lot of mental suffering and public humiliation due to the lack of Axe effect
and wants HUL to compensate him for this agony. An advocate in Karkardooma court, who happened to mistake
Vaibhav for some deodorant vendor when he entered the court premises with all the bottles, has now offered to
take up his case in the court. HUL has been served a legal notice in this regard.
HUL has officially declined to comment on the case citing the subject to be sub judice, but our sources inform that
the company was worried over the possible outcomes of the case. The company might argue that Vaibhav was
hopelessly unattractive and unintelligent and didn't possess the bare minimum requirements for the Axe effect to
take place. Officially HUL has not issued any statement, but legal experts believe that HUL could have tough time
convincing the court.
"HUL might be tempted to take that line of argument, but it is very risky. There is no data to substantiate the
supposition that unattractive and unintelligent men don't attract women. In fact some of the best looking women
have been known to marry and date absolutely ghoulish guys. I'd suggest that the company settles this issue out of
court." noted lawyer Ram Jethmalani said.
Sent from my iPhone
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EFTA00768614
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Document Metadata
- Document ID
- ad6748fe-498a-4da2-a39f-8a0103e402b8
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- Created
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