EFTA01378179.pdf

SRLP102 Alpha Group Capital Web: Post-Acquisition Plan 100 Day Plan Business Line Strategy Align business along Siris Bond / Call strategy Transform to portfolio of brands characterized by: and establish GMs with P&L responsibility — Optimized storefronts, communications and • Establish core team with responsibility for experience to address the needs of targeted Organizational customer segments driving performance and data-driven decision making in core Retail segment - Enabled to sell the entire spectrum of Recruit and hire new CEO Web.com's product offerings — Offering a competitive catalogue of Reporting: Institute product line P&Ls and 10>1 internally-developed and third-party • Retail Business solutions reporting • IT: Accelerate technology integration projects "Bond" - Powered by customer segmentation and Operational that seek to enable better data and reduce costs marketing analytics • HR: Adjust and harmonize annual bonus and — Differentiated by ability to offer spectrum of commission plans and establish Long-Term self-service and full-service solutions Incentive Plan (LTIP) - Leveraging low-cost shared technology and operations infrastructure (customer service, billing, BI, fulfilment) • Execute Phase I (at close) and Phase II (within 90 days of close) cost savings: • Acquire complementary assets leveraging Web.com's platform — Savings from public company costs — Eliminating field sales force and --20 • Pursue profitable growth in non-core product lines Cost Savings associated offices Growth and opportunistically exit: — Discontinuing use of Corporate jet Assets - Lighthouse: initiate sale immediately post-close — Terminating sports marketing sponsorships "Call" — Web for Enterprise: stabilize and separate — Downscaling of Leadstream telesales force - TorchX: restructure and sell — Consolidation of call center facilities Leadstream Portfolio • Seek to optimize customer lifetime value by exiting • Initiate divestiture process of Lighthouse dental (Premium high-cost sales channels and low- value customer C)ptimiiation patient engagement software business Services) segments • SIRIS I6 CONFIDENTIAL - PURSUANT TO FED. R. CRIM. P. 6(e) DB-SDNY-0075340 CONFIDENTIAL SDNY_GM_00221524 EFTA01378179