EFTA01256197.pdf
dataset_9 pdf 2.6 MB • Feb 3, 2026 • 34 pages
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Tsinghua SENI 0 roummikulq.Pr
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Create leading "Family Heritage and Development
Center" to guide the growth of China Wealth Society
October 2010
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Content
■ Context
- Introduction
- The state of wealth development
- Introduction of family heritage
— Importance of improving family heritage in China
— Family heritage education status quo and areas for improvement
- Strengths of Tsinghua and Kaifeng Foundation
■ Business plan
— Mission and vision
— Organization
— Program high-level plan
— Guidelines for program and faculty plan
— Preliminary plan on program and faculty
— Next steps
■ Appendix :
— Family business centers in leading universities/ business schools
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Background
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Introduction
■ With economics developments and social reform, the wealth group grow very fast and become an
increasingly important social force in China. On the other hand, as China is in the economic and
social transformation stage, there are many prominent social issues, including wealth inequity and
laggards in the social benefits system such as in areas of medicare, housing, and eduction. In
addition to this, some "second generation" of the wealth group do not establish an positive model
image, instead, leave a image of being "irresponsible, indulgence, and arrogant". This results in
"resentment of the rich" and worsen social conflict. In such context, it is of great significance to
lead the growth of China wealth society to maximize their positive social influence, and exert
positive impact to wider community.
■ Kai Feng Foundation's aim is to advance social progress and harmonious development. In such
regards, Kai Feng would like to contribute to the development of China wealth society through
promoting the heritage and development of wealth family.
■ Family heritage and development is an old and emerging issue. China and even Asia are lacking
mature framework and experience. In addition, there are unique challenges in its social
transformation period in China, especially in the area of how to develop and inherit spiritual wealth.
Even in leading international universities/business schools, family heritage and development is a
young session. By establishing a world class "family heritage and development centre", Tsinghua
will further strengthen its social and academic status and influence.
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The state of wealth development
■ Globally, wealth class as a powerful and resourceful group is taking a critical
role in propelling growth of each society
— In the past century's evolution of Western world, wealth class has been a
powerful driving force in promoting society development
• Donation and charity contributes to 10-60% of funding for US public and private
universities, most of which were grants from wealth families
• Among them. the leading ones i.e. Carnegie Foundation, Rockefeller Foundation and
the recent Bill and Melinda Gates Foundation have made great impact in various
aspects such as eliminating poverty and improving education
— In recent years, wealth leading society has been making philanthropic endeavors
in developing NGO to promote society progress and civilization
— With globalization, wealth class taking greater social responsibility is widely
accepted as a shared value and practice around the global rich class to promote
social harmony
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The state of wealth development (continued)
• China has witnessed fast growth of wealth following the strong
economic development in past decades. Directing and leading the
wealth society is critical to future development of China
goo) Number of Wealth Families in China 1
600
30%CAGR
400
(2003-09)
200
0
2003 2004 2005 2006 2007 2008 2009
AUM (USD Trillion)
0.45 0.58 0.76 1.07 1.62 1.56 2.55
1 — AUM above 1MN US
Source: Wealth Markets in China Report' by BCG
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Introduction of family heritage
■ Family heritage and development is to inherit and develop both spiritual
and material wealth to enhance social and economic influence thus to
realize family values. To achive this, family leaders need to address both
humanitarian and management issues
Contents of family heritage
Key issues to address
(humanitarian) :
• Self-related
• Family related
• Social related
Key issues to address
Family
business, (management) :
Wealth • Family business
management transition and
governance
Material
7 wealth • Wealth management
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Importance of improving family heritage in
China
■ At macro level, family heritage and development is corner stone to social stability
and harmony. At the micro level, family heritage and development is an essential
part of wealth family's role to maximize their contribution to the society
— China's thousand years of history has demonstrated that family heritage is critical to foster
social value and behavior system and promot social stability and harmony
— For wealth families, wealth accumulation without family heritage and transfer limit their
social influence and abilities to make greater contribution
■ At micro level, family heritage and development is fundamental to family business
growth and wealth preservation and hence critical to wealth generation of a society
- 80% of global enterprises are family business, 37% of global Top 500 are run or owned by
families. No country can develop without participation from private business
— Family business transfer and development, especially transfer from 15' generation to next
generations, and separation of ownership from business management, are key issues to the
success of family businesses
■ At micro level, family heritage and development is a critical part of individual's
happiness and life value
- "Self-improvement and family development" are regarded as the best recipe for a happy life
in Chinese culture
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Challenges in Chinese family heritage and
development
■ Limited experience to learn from Asia families given short history in shaping family
value, legacy and transfer structure
■ Unique challenges facing Chinese families:
- Social stability: With drastic social and political changes in the past century, the
top priority for Chinese families were stability and conformity with social trend
— Single child policy: Birth control policy and practice bring about unique
challenges and complexities in family development. Tolerance to failure and
risks is low for Chinese families
— Impact from Western world and cross-culture collision: Along with globalization,
Chinese culture and value system are facing challenges from western world, i.e.
the priority of country, family and individual in Chinese tradition vs. individualism
from western culture needs to be addressed properly at family level
Addressing these challenges require learing from western
experience and making efforts from multi-discipline to embark
on a road right for Chinese families
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Family heritage education status quo and
areas for improvement
■ Education in China on family heritage and development is at infant
stage :
— Due to historical reasons and drastic changes in economic and political
aspects in the past decades, education on Chinese traditional family
heritage was disrupted and misplaced
— In the past twenty years China has seen fast generation of wealth, but
beneficial families have yet to realize the importance of family heritage
and development
— In general, family heritage and development is a new subject for
universities/business schools. Chinese universities/business schools
have not yet start a systemtic research and education in this area
• Some leadng universities/business schools, such as Wharton, IMD, The
University of British Columbia, and Chinese Universities of Hong Kong
have built family business centers for research and education and
developed it into a differentiation subject
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Family heritage education status quo and
areas for improvement (Cont'd)
■ There is significant room for improvement for Chinese universities
in this field in content and faculty provision
— Programs focus primarily on material wealth transfer and growth, i.e.
family business and wealth management, with limit access to family
heritage and growing spiritual wealth, such as family mission, value and
social responsibilities
— Faculty is mainly from internal resource or investment community, lack
of participation of representatives from experienced successful families
■ Due to weakness in contents, faculty, target audience and fee level
etc, these programs mainly attract participants from small-medium
sized families, with limit influence over leading families in China
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Strengths of Tsinghua and Kaifeng Foundation
■ Strength of Tsinghua ■ Strength of Kaifeng
- With 100 years of history Tsinghua Foundation
is highly respectable in China - Mission to propel social
— Tsinghua Economic and development
Management School has also built — Leadership and board members
its leading position in China and with global perspectives
Asia
— Founder representing 15,
— Outstanding and rich resource in generation of successful family
alumni and entrepreneurial in China
community
— Well connected and resourceful
— Top quality faculty team in China
---"------------„—
Through developing family heritage and development center,
Tsinghua will expand its influence among China wealth group, and
through its leading role, create greater positive impact to China's
social progress
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Business Plan
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Mission and vision
■ Starting point: Be responsible to yourself. to family. and to the
society."
■ Mission: Promote family heritage and guide growth of Chinese
wealth socity
■ Main tasks :
— To promote wealth family heritage and development in China
through providing high-standard. targeted educational program
To support formulating matured wealth attitudes. and balanced
view in responsibilities and challenges associated with wealth
— To promote communication between wealth families and
scholars. to resolve real world issues in area of family heritage
and development
To develop research platform to advance the study and practice
of family heritage development in China
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Overall plan and organization setup
■ Near term plan and organization setup:
- At first stage, the center will focus on providing leading short-term
program to first generation wealth creator
Organization setup include 1 director. 2 deputy directors, and several
staff. Advisory board comprised of highly credible experts, scholars.
and key members from leading families and practitioners
■ Future plan
To launch program to second generation of wealth families
To conduct research, communication, and promotion work, such as
China family heritage case development and orginizing seminars etc
To expand organization accordingly
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Program overall plan
■ Format :
— Two modules. 3-5 days learning course and 5-day overseas
exchanging trip
— During the 3-month interval between modules. other activities
such as salon and forum will be arranged for social and
exchanging purpose
— Audience: Top 500 rich people in China
■ Size :
— 15-20 people per class
■ Tuition:
— RMB 500.000 per person. all tuition will be donated for the
centre's operation and development
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Guideline for program and faculty setup
■ High standard: Both students and faculty are highly credible and influential
in relevant field
■ Multi-discipline: Combining insights from humanitarian and management
sources, with a unique focus on culture and humanitarian topics
■ Theoretical analysis complemented with practice expertise: Reps
from successful families will share their experience on how to perpetuate
families
■ Learning from both Eastern and Western: Tapping into long-standing
tradition of Western' families, acknowledging the cross-culture difference
and the uniqueness of Eastern families
■ Teaching via sharing: Sharing between peers is equally important to
teaching, and to enhancing communication among families
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Program and faculty plan (preliminary)
■ Spiritual wealth aspect :
"For yourself" "For next generation" "For society"
Pro- a Family mission and . Family learnin, value and . Social transformation and
gram goals heritage family change
. Source of happiness . Education management . Social responsibilities
. Value for wealth . Successor plan (Development . Philanthropy management
. Longevity and health psychology ) . Family social resource
. Family communication and management
conflicts resolution . How to expand social
. Family governance influence
Faculty . Culture and humanity (Chinese culture, History, Psychology, Philosophy, Education) :
Influential scholars
. Key members from successful families (e.g. Rothschild, Rockfeller, Ford, Guggenheim,
and TATA families)
Note: representative only, may change based on interest from target audience
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Program and faculty plan (preliminary)
■ Material wealth aspect :
Family enterprise : family business Wealth management
transition and development
Pro- . Family and family business . Investment advisory and management
gram . Family business transfer and strategy . Private bank and family wealth management
. Family business governance . Risk management
. Family members and professional . Tax management
managers
. Chinese traditional culture and family
business governance
Faculty . Key members from successful families (e.g. Rothschild, Rockfeller, Ford, Guggenheim,
and TATA families)
. Financial, legal and taxation experts from global leading family office
. Leading scholars from domestic and overseas university (Harvard, Wharton, IMD etc)
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Representative faculty and members of
advisory board"'
• Important members of well-known families, which include:
— Europe: The Rothschild Family
• The Rothschild family is a famous European dynasty of German Jewish origin that
established European banking and finance houses from the late 18th century. Rothschild
family keeps dynasty alive through seven generations. Their family banks now include,
amongst others, Compagnie Financiere Edmond de Rothschild and Banque privee
Edmond de Rothschild, La Compagnie Benjamin de Rothschild S.A., and
COGIFRANCE.
• Social activities: The Rothschild family has a long tradition of philanthropy. Today, a
wide range of Rothschild foundations, operating throughout Europe and Middle-east
region, in fields as diverse as medical science, housing and education, provide
opportunities for individual and social development.
— US: The Rockefeller Family
• Rockefeller family is on their sixth generation now, and till very successful.
• Social activities: The Rockefeller Foundation is endowed by John D. Rockefeller and
chartered in 1913 for the well-being of people throughout the world. By year-end 2008
assets were tallied at $3.1 billion from $4.6 billion in 2007, with annual grants of $137
million. The family members of the main foundations, adhere to the original donation, a
traditional concerns education, health and rights and urban and rural poverty alleviation.
1- Representative and may be adjusted
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Representative faculty and members of
advisory board1(Cont'd)
■ Important members of well-known families, which include:
- US: The Ford Family
• The Ford Motor Company was founded by Henry Ford and incorporated on June 16,
1903. Ford family keeps dynasty alive through five generations.
• Social activities: In fiscal year 2007, The Ford Family Foundation reported assets of
$13.7 billion and approved $530 million in grants for projects that focused on
strengthening democratic values, community and economic development, education,
media, arts and culture, and human rights. The Ford Foundation's grant making teams
work in three broad program areas. strengthen democractic values, reduce poverty and
injustice, promote international cooperation and advance human achievement.
— The Guggenheim Family
• The Guggenheim family refers to a number of descendants of Meyer Guggenheim who
were known for their global successes in mining and smelting
• Social activities: The Guggenheim Family has been an example of those who have
amassed great wealth creating and influencing culture thorough philanthropic
contributions.
- The Solomon R. Guggenheim Foundation funds the Guggenheim Museums.
— The John Simon Guggenheim Memorial Foundation awards grants to scientists,
scholars and artists.
— The Harry Frank Guggenheim Foundation supports scholarly research on violence.
— The Daniel and Florence Guggenheim Foundation awards grants in the field of
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criminal justice.
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Representative faculty and members of
advisory board1(Cont'd)
■ Important members of well-known families
— India: The Tata Family
• The Tatas are a wealthy Parsi family in India. Originally a priestly family in Naysari,
they have been active in industry and philanthropy since the nineteenth century. The
Tata Group, founded by Jamsetji Tata, is one of the largest private employers in India.
The annual income of Tata Group is more than 20 billion USD. It has interests in steel,
automobiles, information technology, communication, power, tea and hospitality. The
company is currently in its fourth generation of family stewardship
• Social activities: From the 19th century, Tata family has been active in industry and
philanthropy, their tradition is to donate most of their fortune to the foundations to help
the society. There are two main foundations of Tata family, Sir Ratan Tata Trust and
Dorabji Tata unite trust. Their projects include supporting NGO, individual and other
institutions to solve problems in rural matters, medical, education, art, culture, society
management, etc.
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Representative faculty and members of
advisory board1(Cont'd)
■ Influential experts and scholars of humanities:
— Charles W.Collier : Charles is the senior philanthropic adviser at Harvard University and a
nationally recognized expert on planning giving, family philanthropy ,and wealth psychology.
In 2004, he was named to the Nonprofit Times Power & Influence Top 50 over the past 30
years. He has worked with hundreds of individuals and families to help them think through
the family questions. He graduated from Phillips Academy, Andover, and holds an AB from
Dartmouth college and an MTS from Harvard Divinity School.
— David Servan-Schreiber: M.D., Ph.D. is a French physician, neuroscientist and author. He
is a clinical Professor of Psychiatry, University of Pittsburgh School of Medicine. He was co-
founder and then director of the Centre for Integrative Medicine at the University of
Pittsburgh Medical Center. He was one of the founders of the US branch of Medecins Sans
Frontieres, the international organization that was awarded the Nobel Peace Prize in 1999.
He also served as volunteer in Guatemala, Kurdistan, Tajikistan, India and Kosovo. He is
the author of Healing Without Freud or Prozac (translated in 29 languages, 1.3 million
copies sold), and Anticancer, a New Way of Life (translated in 35 languages, New York
Times and international best-seller, 1 million copies in print)
— Lee Hausner : Lee served nineteen years as the senior psychologist for the Beverly Hills
Unified School District to families around the world. She is the co-author of a leading treatise
on business succession planning, Hats Off to You: Balancing Roles and Creating Success
in Family Business Succession. and co-author of The Founders' Guide to Family
Foundations. She wrote the definitive work: Children of Paradise: Successful Parenting for
Prosperous Fa is a graduate of Northwestern University, San Francisco State
University and University (Dr. Psychology)
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1- May be adjusted
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Representative faculty and members of
advisory board1(Cont'd)
■ Influential experts and scholars of humanities (Cont'd):
- Liu Dong: : Mr. Liu is the vice dean of The Tsinghua Academy of Chinese
Learning. He host the Wang Guo Wei Memorial Lecture. Mr. Liu graduated from
Nanjin University in 1981 and was taught by famous philosopher Li Ze-hou when
he joined Chinese Academy of Social Science in 1985. Mr. Liu is the author of
Theory and Mind, Tao and the World, and The Road Paved by Books etc, and is
the translator of Max Weber and Ludwig Wittgenstein: An Introduction to His
philosophy.
■ Financial, legal, and taxation experts from world leading family offices:
— Philip Marcovici: Philip is the founder and CEO of LawlnContext and was a
partner of Baker & McKenzie. He is the former chair of the European tax
practice of Baker & McKenzie and of the steering committee of the Firm's
international wealth management practice. He holds law degrees from each of
Harvard Law School and the University of Ottawa (magna cum laude) and is
admitted to practice in Hong Kong, the State of New York, the Province of
British Columbia, Canada, England and Wales
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1- May be adjusted
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Representative faculty and members of
advisory board1(Cont'd)
■ Senior faculty from leading schools:
— Roger King is an Adjunct Professor of Finance, the Co-Director of the Center for Asian
Family Business Studies and the Director of the Center for Business Case Studies at Hong
Kong University of Science and Technology. His past executive positions include the
Managing Director and Chief Operating Officer of Orient Overseas (Holdings) Limited,
Executive Chairman and founder of ODS System-Pro Computers Limited, Chairman of
Euro-Asia Shipyard Limited, President and Chief Executive of Sa Sa International Holdings
Limited, and a member of the Standing Committee of the Zhejiang Province People's
Political Consultative Conference..
— John L. Ward : John is a Clinical Professor of Family Enterprises at Kellogg School of
Management. He is author of the leading books on family business: Keeping the Family
Business Healthy, Creating Effective Boards for Private Enterprises, Strategic Planning for
the Family Business (with Randel Carlock), Perpetuating the Family Business: 50 Lessons
Learned from Long-Lasting Successful Families in Business and Unconventional Wisdom:
Counterintuitive Insights for Family Business Success. He currently serves on the boards of
four companies in the U.S. and Europe.
- Joseph Fan: Chairman of the Department of Finance, Co-Director of Institute of Economics
and Finance, Deputy Director of Center for Institutions and Governance, Professor at the
School of Accountancy & Department of Finance, The Chinese University of Hong Kong
(CUHK). Joseph's main research areas are corporate governance, corporate finance, and
organizational economics. He has presented his research in numerous educational
institutions and leading international conferences, and has published his works in world top
international academic journals, including the Journal of Accounting and Economics, Journal
of Accounting Research. Journal of Business, Journal of Corporate Finance. Journal of
25 Finance, and Journal of Financial Economics.
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Next step
■ Finalize organization setup and personnel
■ Finalize program and faculty plan
— To conduct a survey over program and faculty setup
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Appendix :
Family business centers
in leading universities
/business schools
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Wharton Global Family Alliance
■ History: Founded in 2004 between Wharton and CCC Alliance
■ Focus:
— Advance the Study of Family Business (esp. areas of governance, philanthropy, and wealth
management)
— Engage Families Globally
■ Mission:
— To create groundbreaking knowledge at a high standard of scholarship that can have positive
real-world impact.
— Focuses its research in key issues affecting family businesses, combining two highly credible
and complementary sources of insight - practical expertise of highly successful global families
and rigorous scholarly analysis from Wharton faculty.
■ Research organization
— Research committee: faculty from several disciplines, including entrepreneurship, legal study
and business ethics, international management, finance, public policy, and economics
— Research council:
■ Research output: Paper/case study/projects
■ Global reach: Wharton Entrepreneurship & Family Business Research Centre at CERT
in Abu Dhabi, UAE.
■ Outreach: Supporting the Wharton Societal Wealth Program
Sources: Wharton Global Family Alliance website
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The University of British Columbia
■ Background: Founded in 2001 as a first-of-its-kind resource centre for business families, the
Business Families Centre (BFC) is now a one-of-a-kind support network for all things business-
family related.
■ Vision: Healthy families and successful businesses for multiple generations.
■ Mission: Facilitate the success of business families through research, education and service.
■ Research:
Research is the cornerstone of the work the Business Families Centre does in pursuit of our ultimate goal of
illuminating families in business, their unique nature and challenges, and their important contributions to our
economy and communities.
From academic research studies that examine the specific attributes of the family and business dynamics,
the Centre contributes to both academic and community education.
■ Programs
— For families
• Family Leadership Courses
• Individual Education
— For professionals
• Certificate in Business Family Advising
■ Canadian Association of Family Enterprise (CAFE)
The Canadian Association of Family Enterprise (CAFE) is a national organization with chapters across the
country and is Canada's only not-for-profit organization dedicated exclusively to promoting the well-being,
understanding and success of families in business.
Managed by Business family center
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http://www.sauder.ubc.ca/Programs/Business Families Centre
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