EFTA00495067.pdf
dataset_9 pdf 394.2 KB • Feb 3, 2026 • 10 pages
From: Will Ford
To: undisclosed-recipients:;
Bee:
Subject: May 9th tidbits & quotes
Date: Thu, 09 May 2019 18:47:06 +0000
https://humanparts.medium.com/will-you-choose-alive-time-or-dead-time-8d7bAba212?
diversion=selfhelp& ke—ey.lrbF91bWFpbC161CJ3Zm9yZDFAZ2lhaWwuY29tliwgImtsX2NvbXBhbnlfaWQiOi
AiYIZ2dkJIInO%3D
Will You Choose Alive Time or
Dead Time?
Not having control over our circumstances is
frustrating, but it doesn't mean we're helpless
o Ryan Holiday ( Follow
to the \l,ty
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Photo: Eva-ICatalin/Getty Images
few years ago, I was really stuck. I had accepted a one-year
consulting contract that required me to commute from Austin to
Los Angeles. It paid very well, but the gig was a disaster.
it
Everything was in chaos. No one could get anything done. We were
at the complete mercy of a Wall Street hedge fund and a bunch of
lawyers who were battling for control of the company.
I was frustrated. After I ran into a brick wall multiple times, it was like learned
helplessness. What could I do? What was the point? I decided to just sit there
and collect my checks while I waited for my contract to end.
Then I remembered a piece of advice I had gotten from the author Robert
Greene many years earlier. He told me there are two types of time: alive time
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A dead time. One is when you sit around, when you wait until things happen
to you. The other is when you are in control, when you make every second
count, when you are learning and improving and growing.
Photos: Ryan Holiday
Robert knows a lot about alive time and dead time. Although most people
think of him as an incredibly productive and accomplished writer of amazing
books, they don't know about the 20 years he spent in obscurity, working
something like 8o different jobs—most of which he hated—where he was at
the mercy of horrible bosses.
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As he said, "The worst thing in life you can have is a job that you hate, that you
have no energy in, that you're not creative with and you're not thinking of the
future. To me, might as well be dead."
This does not mean you should quit your job immediately if you don't love it.
What Robert did during those years greatly influenced his writing. He wasn't
dead in those dead-end jobs; he was alive—researching, learning, studying,
and observing the forces he would document in 48 Laws of Power, The Art of
Seduction, Mastery, and The Laws of Human Nature.
So I de ided I would make the absolute most of every moment while I
stuck i L.A.
I could of control what was going on with the board of directors, but I ould
choose ow to spend my days. I decided to make the next several mont s a
kind of ork-study program. I was going to learn everything I could ab ut
people, bout myself, about the factors that had created this crisis. I w also
going t fill every nonworking second with productive reading and rese rch.
Here is y desk and the books I read in that time (compare that to a sh t from
earlier at summer):
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Here is the notebook I filled, writing a daily note to myself (I decided I would
open the journal every day before checking email).
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Here is the box of notecards I filled. I am most proud of the second box
because these notes became my book, Ego is the Enemy.
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As frustrated as I was with that consulting gig, it was actually the perfect place
for me to research and meditate on that book I was thinking about writing.
(You could say the obstacle was the way.)
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Life is nstantly asking us, Is this going to be alive time or dead time?
A long commute. Are we going to zone out or listen to an audiobook?
A dela ed flight. Are we going to get in a couple of miles by walking aro i d the
termi or shove a Cinnabon into our face?
A tour • f duty or a contract we have to earn out. Is this tying us down or
freein us up?
That's • ur call.
We think thefuture is something that happens,
ra ther than something we make.
In Eg I told the story of Malcolm Little. In 1946 he was arrested fort ng to
fence n expensive watch M stolen. In his apartment, police found je lry,
furs, arsenal of guns, and all his burglary tools. He was sentenced to 0
years i prison. He could have served his time simply counting the days. He
could ave planned his next crime spree. Instead, he started reading. H
literall, copied the dictionary word for word. Every minute he wasn't in is
bunk, e was in the library. That was how Malcolm Little was transform d into
Malco i X.
Why did Malcolm X wear glasses? Because he literally wore his eyes out
reading in prison.
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But thArade-off was worth it. Those five years he served were some of the
most productive of his life. He breathed in every second while his fellow
prisoners rotted away.
So many people are busy thinking about the future that they miss the
opportunities right in front of them. We think the future is something that
happens, rather than something we make.
We think, This is just a job; this is just a crappy couple of(months, minutes,
weeks]. It doesn't matter. We tell ourselves that we're just doing this to pay for
school or because we have to. That no good can come out of it, except the
direct deposit every two weeks.
Like Robert says, if you're going to think like that, you might as well be dead.
Your mind apparently is.
We have to choose to make every moment a moment of alive time. We have to
decide to be present. To make the most of whatever is in front of us.
Might 't be better if we were totally free; if we weren't stuck in traffic or at the
airport or on some dumb assignment from our idiot boss? Sure. But we aren't.
So what are we going to do about it? We are going to find some advantage.
Pick up a book. Pick up a pen. Pick up the phone.
Open your eyes. Open your ears. Open your mind.
There is plenty you can get out of this. Plenty you can do to make this
productive, purposeful time—even if the situation is not completely in your
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control.
Resist the temptation to let silly politics or wanderlust distract you. Resist the
resentment or the despondency. These things won't help you. Only hunger and
determination will.
In the 196os, French political protesters used the slogan Vivre sans temps
mort(live without wasted time). That's what great leaders and artists have
done, even in terrible conditions like a prison sentence, an exile, a bear market
or a depression, military conscription, even being sent to a concentration camp
(see Viktor Frankl). Through their attitude and approach, they transformed
their circumstances into something that fueled greatness.
They asked themselves, alive time or dead time? They answered with their
actions. Can you?
As they say, this moment is not your life. But it is a moment in your life. How
will you use it?
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- Feb 3, 2026