EFTA02411799.pdf
dataset_11 pdf 1.8 MB • Feb 3, 2026 • 22 pages
SUBS Global Equity Research
Americas
UBS Investment Research
Aerospace
UBS Business Jet Survey
Sector Comment
Recovery Stalls
24 March 2010
• Index holds at 50
ww* ute cony nvestmentresearch
Our March Business Jet Index came in at 50, indicative of a stable market and in
line with our prior survey from January following increases in each of our previous
eight surveys. While our Index continues to reflect a stable market, our straight up
measure of absolute business conditions moved modestly lower this time, the first David E. Strauss
Ana/5i
decline since March of 2009 and indicative of a slight degradation in market
davId.Straungisba Oten
conditions since January.
•1-212.7136185
• Survey reflects improving customer interest Cristina Fernandez
Our survey continues to reflect improving customer interest and a strong I2-month Anaysl
cnsbnalemandez@Lissoom
outlook, although it is still weighed down by very high used inventory levels.
•1.212.713 3321
Pricing in most models is off 30-40% from peak levels, but now appears to be
stabilizing. Overall, our respondents cited an increased willingness to add to their Darryl Genovesi
own inventories this time, reflecting increased confidence in near-term Asscoate Analys1
pricing/liquidity. Despite improved buyer interest/outlook. we think significant darrAgecovest.tbs com
•1.212.7134016
oversupply on the used market, particularly in small/midsize aircraft, will continue
to overhang new aircraft orders. Tasneem Azim
Assooate MOM
• Prefer GD/COL taSneemezimIrkts can
+1416-814 3678
Our Buy rating on GD reflects an improved defense risk profile and stabilization in
our bizjet survey. with particular strength at the high end. Our Neutral rating on
TXT reflects concerns over the shape of the recovery at Cessna, given significant
oversupply, fractional weakness, and increased competition at the low-mid end
(Embraer). Of the suppliers. Buy rated COL is our preferred play on business jets.
Chart 1: UBS Business Jet Market Index Chart 2: Overall Business Conditions Score
100 '50 10 -
230
210
pt
ss--aga
cold
190
170 !c
150
130 cr 3
110
90
70
0 0
In
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UBS Bustiess Jet MAN Index —• Rol Pert 011iS)
(43 'it
31 3 c% 3 g34Egk4
(4.' 4 '2'
3 AL 2
' Simple average stock price performance kItlex indurlas GD(TXT Source UBS Business Jet Survey I-44
Scums UBS Business Jet Survey al-44
This report has been prepared by UBS Securities LLC
ANALYST CERTIFICATION AND REQUIRED DISCLOSURES BEGIN ON PAGE 17.
UBS does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the firm may
have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making
their investment decision.
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EFTA02411799
UBS Business Jet Survey 24 Mach 2010
Business Jet Market Survey
Our UBS Business Jet Market Survey is designed to provide timely market data
supplied directly by industry professionals. We regularly survey a group of US
domestic and international broker/dealers, manufacturers, fractional providers,
financiers and others, from whom we received 150 responses in March.
Investment Conclusion
Our March Business Jet Index came in at 50, indicative of a stable market and in
line with our prior survey from January following increases in each of our
previous eight surveys. Our Index measures the change in our respondents'
views from our prior survey and is not meant to be an absolute measure of
business conditions. Our straight up measure of absolute business conditions
continues to reflect a depressed market, moving modestly lower this time to 3.6
(from 3.7), the first decline since March of 2009 and indicative of a slight
degradation in overall market conditions since our prior survey.
Our survey continues to reflect improving customer interest and a strong I?-
month outlook, although it is still weighed down by very high used inventory
levels. Pricing in most models is off 30-40% from peak levels, but now appears
to be stabilizing. Overall, our respondents cited an increased willingness to add
to their own inventories this time, reflecting increased confidence in near term
pricing/liquidity. Despite improved buyer interest/outlook, we think significant
oversupply on the used market, particularly in smalUmidsize aircraft, will
continue to overhang new aircraft orders.
While not a component of our composite index, our young inventory score
remains well below 50, indicating significant oversupply of high-quality young
used aircraft. Our Financing score, also not a component of our index, continues
to reflect incremental improvement in financing availability.
Table 1: UBS Business Jet Survey Results and Comparison to Prior Survey
Component Better Same Worse Score Last Tine Change
Customer Interest 54% 39% 7% 74 76 -3%
Kiting 15% 66% 19% 48 45 7%
12 Month Outlook 61% 35% 4% 79 82 -4%
Inventory Levels 2% 6% 92% 5 7 -31%
Wiringness 26% 53% 21% 53 50 6%
Composite Index 29% 41% 30% 50 50 0%
Your, Inventory 8% 25% 67% 20 20 2%
Finanong 24% 74% 3% 60 60 0%
Business Conditions nla nia Na 3.6 3.7 -1%
Source. UBS Bissmess Jai Survey $43-44
Our Buy rating on GD reflects an improved defense risk profile and stabilization
in our bizjet survey, with particular strength at the high end. Our Neutral rating
on TXT reflects concerns over the shape of the recovery at Cessna, given
significant oversupply, fractional weakness, and increased competition at the
low-mid end (Embraer). Among the suppliers, Buy-rated COL is our preferred
play on business jets.
LIBS 2
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UBS Business Jet Survey 24 March 2010
Chart 3: GD and TXT Forward PIE Multiples
30x
25x
20x
•
ig 15x •
10x •
1 f t\ - ti
5x
ex
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
GO TXT
Note: Forward PE using ruing 12-month (actual) EPS through June 2009 and UBS eamMes for fauns periods.
TXT PE rmillica 10 the current period reaects cur 2010 estimate. Source: UBS tamales
UBS Business Jet Market Index
Our UBS Business Jet Index is a proprietary index designed to measure the total
"value" of the responses to our survey questions. We have weighted each factor
in our index based on our perception of its overall importance to the condition of
the new business jet market. Our index is scored on a scale of zero to 100, with
51-100 representing incrementally strengthening market conditions. 50
incrementally stable, and 0-49 incrementally weakening market conditions. Our
March Business Jet Index came in at 50, indicative of a stable market and in line
with our prior survey from January.
Chart 4: UBS Business Jet Market Index
100
ra g - 83g
91 • 41 S B -
ge 123 •0
aa m
• m iz
)
0
????4444344“MMW;a99s.9a;$;;M:EM;$fl•
nASIAIPS1441A&IAIMAInsprnmAgiAgni
Source: UBS Busmess Jet Survey 11-44
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LIB5 Business Jet Survey 24 March 2010
Survey Participant Profile
Of the 150 market professionals who responded to our survey, a majority (59%)
arc broker/dealers. Brokers/dealers are involved in the purchase and sale of both
new (direct from manufacturer) and used aircraft, often purchasing on spec.
Chart 5: Business Jet Market Survey—Participant Role
Other
11%
Mater 11
13% -\
DealenBrdcer
Financier 59%
17%
Note: Other ndudes appraisers, fractional providers. management charter, FBO and MRO service providers.
Source: UBS Business Jel Survey N44
The majority of our participants are located in North America (75%), although
most transact a significant proportion of their business with foreign customers.
Chart 6: Business Jet Market Survey—Participant Location Chart 7: Proportion of Business Transacted Outside the US
Leal America
MI None
3%
Middle East 8 Aso 8 Patric 9%\
410
Africa 1% More hint n‘
2% 79% Less than 25%
&Me In 29%
19%
50-75%_
North America 21%
75%
‘zs-sax
22%
Source: UBS Business Jet Survey N44 Sane: UBS Business Jet Survey N44
Respondents varied fairly uniformly in average transaction size with the
majority in the 55-20 million range.
Chart 8: Business Jet Market Survey—Average Transaction Size
530M,
6% 50-51A
4 .20%
5203W
16%
55-1CM
27%
$10-20M_
31%
Source: UBS Business Jel Survey #44
IBS 4
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UBS Business Jet Survey 24 Mardi 2010
Survey Results
Overall Business Conditions
In the first question, we asked, "On a scale of zero to 10. how would you
characterize overall business conditions after factoring typical seasonality (0 =
the worst ever, 5 = normal, 10 = the best ever)?" Note that while our Business
Jet Market Index (discussed earlier) indicates incremental change from the prior
period, this question is meant to measure the absolute level of business
conditions. We received 144 responses (six participants did not respond to this
question) with scores ranging from zero to eight.
Chart 9: Indication of Overall Business Conditions, March 2010
35% -
30% -
25% •
I 20% •
15% - 12%
at
10% - 7% 7%
5% - 3% 3% I. 3%
1%
A r. 0% 0%
0%
0 I 2 3 4 5 6 7 8 9 10
Business Cannons Rank
Sane: UBS Bootless Jet Surrey #44
Overall, our average business conditions score came in at 3.6, 1% lower
compared to our prior survey at 3.7.
Chan 10: Overall Business Conditions Score
10
I U1 V,
ve. "
3 co
co,
5
O
1111 1111111 4
0
fl?!rngp 1.-77
AlflglAA44- gifll
Source. UBS Business Jet Sway a1.44
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UBS Business Jet Survey 24 WO 2010
This month's decline in overall business conditions was driven by our domestic
participants, partially offset by a slight improvement internationally.
Chart 11: UBS Business Jet Market Index
10
Dom: 3.5 Ina 6,1
rK
15
•
•=
co 0 tiliffill11111111111111111
4132 2, ALial 4 A4i34,%4A214g la
MDorneW intematt0M
rgARIA,%4 4
SosccUBSBusemMSereyr44
Customer Interest
In the next question, we asked, "Since our last survey in January, the level of
customer interest improved, stayed the same or deteriorated?" Of the 147
responses (three participants did not respond to this question). 54% indicated
that customer interest had improved, while 7% indicated that customer interest
had deteriorated. The remaining 39% indicated that customer interest had stayed
the same. This represents a modest decline from our prior survey, in which 55%
indicated that customer interest had improved, 4% indicated customer interest
had deteriorated and 41% indicated that customer interest had stayed the same.
Chart 12: Indication of Customer Interest, March 2010
Deteriorated
7%
StaW Pie
same
39%
SOWS' UBS Business Jet Survey 444
UE3S 6
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UBS Business Jet Survey 24 March 2010
Our customer interest score came in at 74, slightly lower from January, but still
well above 50, indicating that on average customer interest is improving.
Chart 13: UBS Business Jet Survey Score—Customer Interest
100
e2 2
A
8 2 8
2
g a s:ask-2*$ s 2 0m
1 so
0
????M4I4M4W444”,99.79“E3;””””W:-
nISIA4gAS14444S1.44411A4IASiMAS4gA4.14g144
Source: UBS Business Jet Survey 41-44
This slight decline in our customer interest score was driven by our domestic
participants, while international customer interest increased this month.
Chart 14: Customer Interest, Domestic vs. International
100
111111111111i1111
?;A3P143ncsIgamx.2,314,%.-x2
44441 rrnm.O1f1A1229n112frVI
I .8432-ctag
T III -71
MI Domestic Intemrionai
Source: UBS Business Jet Surrey #1.44
Customer Interest by Cabin Class
In the next question. our participants were asked to indicate the class of aircraft
in which they were seeing the most interest from potential buyers. Respondents
were asked to choose from Large Cabin, Midsize Cabin or Small Cabin. Of the
III responses (39 participants did not respond to this question). 62% indicated
they were seeing the strongest interest in large cabin aircraft, with 15%
indicating midsize and 23% indicating small cabin. These results are broadly in
line with our prior survey, in which 66% indicated they were seeing the
strongest interest in large cabin aircraft, 14% indicated midsize and 20%
indicated small cabin.
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UBS Business Jet Survey 24 March 2010
Chart 15: Cabin Class with Most Buyer Interest, March 2010
Small Can
23%
Maize Cabn_ Large Cabin
15% 62%
Source: UBS Bu smess Jet Sway #44
Pricing
In the next question, we asked, "Since our last survey in January, overall pricing
levels increased, stayed the same, or decreased?" Of the 145 responses (five
participants did not respond to this question), 15% indicated that pricing levels
had increased, while 19% indicated that pricing levels had decreased. The
remaining 66% indicated that pricing levels had stayed the same. These results
represent an improvement from our prior survey, in which 14% indicated that
pricing levels had increased. 24% indicated that pricing levels had decreased,
and 62% indicated that pricing levels had stayed the same.
Chart 16: Indication of Pricing, March 2010
Decreased increased
1014 15%
Stayed the
same
66%
Source: Source: UBS Business Jet Survey 444
UBSS
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UBS Business Jet Survey 24 Mena 2010
Our pricing score increased 7% this time, the eighth straight increase, and is
now nearing the 50 mark, indicating pricing is well on its way to stabilizing
following significant declines over the past two years.
Chart 17: UBS Business Jet Survey Score—Pricing
100 -
a a IS 3
Fm s ;-, s aam
50
a Fa
0
$ 21: § ;4 23 12 $ 9 cc,- of 21:S;B§: 2M03 1Bi”
nAx441P,W41.1x4Agfx4i4psii,lk-Wgi4PA4A3
Source UBS Buwess Jet Survey #1.44
Pricing by Cabin Class
In the next question, our participants were asked to indicate the cabin class of
aircraft in which they were seeing the strongest pricing. Respondents were asked
to choose from Large Cabin, Midsize Cabin or Small Cabin. Of the 107
responses (43 participants did not respond to this question), 75% indicated they
were seeing the strongest pricing in large cabin aircraft, with 8% indicating
midsize and 17% indicating small cabin. These results are broadly in line with
our prior survey, in which 71% indicated they were seeing the strongest pricing
in large cabin aircraft, 12% indicated midsize and 17% indicated small cabin.
Chart 18: Cabin Class with Strongest Pricing, Much 2010
Smell Cain
17%
lio
Aliso Catlin
8%
Large Cabin
75%
Source. U8S Busness Jel Survey #44
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UBS Business Jet Survey 24 Mach 2010
12-Month Outlook
In the next question, we asked, "Over the next 12 months, do you expect overall
business conditions to improve, stay the same or deteriorate?" Of the 149
responses (one participant did not respond to this question), 61% expect
business conditions to improve, while 4% expect business conditions to
deteriorate. The remaining 35% expect business conditions to stay the same over
the next 12 months. These results represent modest degradation from our
previous survey, in which 66% expected business conditions to improve, 3%
expected conditions to deteriorate and the remaining 31% expected business
conditions to remain relatively unchanged over the following 12 months.
Chart 19: 1241onth Forward Outlook for Business Conditions, March 2010
Deteriorate
4%
Stay the same
35%
61%
Source: UBS Business Jot Swim 444
Our 12-month outlook score came in at 79 this timc, slightly below our prior
survey, but still well above 50, indicating that our survey participants expect
market conditions to improve over the next 12 months on average.
Chart 20: UBS Business Jet Survey Score-12-Month Outlook
100 -
z 5-, 2 a a 7
<` Z a
Z Z
ZPICCtz s Z
S
S
2 ti
Rq R
0
0
nicti44114q4-4-O ,4 444,W4WI I,4IIMml, ” .
p
Source: UBS Business Jet Survey #1-44
USS 10
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UBS Business Jet Survey 24 WO 2010
Overall Inventory Levels
In the next question, we asked, "How would you characterize current inventory
levels?" In this question, we targeted broker/dealers, but in some cases, other
participants also responded. The survey participants were asked to select "high",
"average", or "low." Of the 128 responses (22 participants did not respond to
this question), 2% believe inventory levels are low, while 92% believe inventory
levels are high. The remaining 6% believe inventory levels to be at average
levels. These results represent modest degradation from our previous survey, in
which I% believed inventory levels to be low. 88% believed inventory levels to
be high. and the remaining 11% believed inventories to be at average levels.
Chart 21: Indication of Inventory Levels, March 2010
Low
Average
6%
µgh
92%
Source: UBS Business Jet Survey 944
Our inventory score at five continues to reflect extraordinarily high overall
inventory levels.
Chart 22: UBS Business Jet Survey Score—Inventory Levels
toe
1 5° s 3
t.;
O
0
b'filtrpszp9.“”qm4”c vn tg”;9”ImIn't
flla45134.ga4AaPa4A3144§.345,s411a4la4g43PaPa
Source: UBS Busitess Jet Surrey 91-44
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UBS Business Jet Survey 24 Math 2010
Young Inventory Levels
In the next question, we asked, "How would you characterize current inventory
levels of relatively young used aircraft?" In this question, we targeted
broker/dealers, but in some cases, other participants also responded. The survey
participants were asked to select "high", "average", or "low." Of the 126
responses (24 participants did not respond to this question). 8% believe young
inventory levels are low, 67% believe young inventory levels arc high, and the
remaining 25% believe young inventories to be at average levels. These results
are roughly in line with our prior survey.
Chart 23: Indication of Young Inventory Levels, March 2010
Low
8%
Average
25%
119h_
67%
Source: UBS Bessiess Jet Surey 1144
While our young inventory score reflects a drawdown from the recent peak, it
still reflects a significant oversupply of high-quality. young used aircraft.
Chart 24: UBS Business Jet Survey Score—Young Used Inventory Levels
100 91 91 86 90 87 91 90 83 77
Young Inventory Score
50
N 20
0 1111111 11 1iii ii tikt; i4 .. ; . ;i ii
cri 4 4 1 2,,
i g
3 3 4 5i &) 1 ;F. -rt (,; &, 25) 3 g
Source: UBS Business Jet Survey /11-44
UBS 12
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UBS Business Jet Survey 24 Math 2010
Willingness to Increase inventories
In the next question, we asked, "Over the next month, will you be more or less
willing to increase your inventory?" In this question, we again targeted
broker/dealers, but in some cases, other participants also responded. The survey
participants were asked to select "more willing", "same", or "less willing." Of
the 76 responses (74 participants did not respond to this question), 26%
indicated they would be more willing to take on inventory, while 21% indicated
they would be less willing to take on inventory. The remaining 53% indicated no
change in their willingness to take on inventory. This represents an improvement
from our prior survey, in which 25% indicated they would be more willing to
take on inventory, 26% indicated they would be less willing to take on inventory
and the remaining 49% indicated no change in their willingness to take on
inventory. We use this question to validate sentiment in the marketplace with
regard to the near-term outlook.
Chart 25: Willingness to Increase Inventory Levels, March 2010
Less yang More
21% 26%
Source: UBS Banes, Jet Sony #44
While this is the most volatile component of our survey, our willingness score
increased 6% this time to 53, indicating respondents are more likely to add to
inventories and reflective of increased confidence in near-term pricing/liquidity.
Chart 26: UBS Business Jet Survey Score—Willingness to Increase Inventory Levels
100
a* as 2 g GI s $
Yt 8
,..
_ 8 S 42 St 2
*DV
???0p4n9.4 ”m””9999 /9”;$2mEmE91.2•2
k'ndi A314A4i2rMA-2-1,t4fifl,A4A,MAg4gAillA04A1
Source: UBS Busiless Jel Survey #1-14
13
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UBS Business Jet Survey 24 Mardi 2010
Customer Financing
In the next question, we asked, "Since our last survey in January, has the
availability of customer financing improved, stayed the same, or deteriorated?"
Of the 148 responses (two participants did not respond to this question), 24%
indicated that customer financing conditions had improved, while 3% indicated
that financing conditions had deteriorated. The remaining 73% indicated that
financing conditions had stayed the same. These results are roughly in line with
our prior survey.
Chart 27: Financing Conditions, March 2010
DeIsom-died
3%
h knproved
24%
Stayed the
SalTr8
73%
Source: UBS Busriess Jet Surrey #44
Our financing score came in at 60 this time, in line with our previous survey and
indicating continued incremental improvement in financing availability.
Chart 28: UBS Business Jet Survey Score—Financing
100
12 50
53 57 58 60 60 60
41
'MI
r.
0
73
Source: UBS Bustiess Jel Survey N44
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UBS Business Jet Survey 24 Mardi 2010
Commentary
The following arc selected comments from business jet professionals.
Current Market Conditions
■ Things are getting better, but we are not in a 'V' recovery, not even close.
■ Still too many buyers only interested in buying at wholesale prices.
■ We have seen a strong upturn, back to the levels of 18 months ago.
■ International (Non-US) markets are holding a good level of interest and
sales, reflecting an improved economy in some regions, Brazil for example.
■ Flying has picked up 5-10% since this time last year.
■ Best first quarter in years! Prices have been dropping over the last couple of
weeks, which probably helps. Business is getting better by the day!
■ Business is improving.
■ The used market is approaching normal levels, although pricing remains
highly depressed.
Interest & Inquiries
■ Call volume and interest are still rising, with most of our interest coming
from overseas.
■ There is activity in the marketplace but it seems to come in spurts. Other
dealers have said the same thing to me. Things heat up, some sales take
place and then everything goes quiet for a few weeks.
■ We continue to observe a gradual improvement in demand.
■ Interest levels continue to rise, but this has not yet translated into a
significant improvement in sales.
Pricing
■ Buyers are seeking large discounts on repo purchases.
■ We have been trading corporate jets in the global market since 1977 and this
is the worst price collapse we have ever seen.
■ Increasing rumors about heavily discounted new OEM product are
negatively impacting pre-owned valuations.
■ Gulfstream products remain the strongest; Challenger 604 and Citation Excel
have improved; Citation X and Hawker 400/800 are still declining.
■ Prices continue to erode.
■ Prices arc still low and buyers are looking for bargains, but them are plenty
of buyers out there.
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UBS Business Jet Survey 24 Mettn 2010
Financing
■ Liquidity has yet to fully return. The banks are hurting their asset value by
failing to fund an orderly market again.
■ Dealer floor plan financiers are nearly extinct.
■ As the market works through inventory, credit will become more available.
However, we may never sec rates go as low as in the past.
■ Financing is very difficult to find.
■ Banks' client selection and underwriting scrutiny have never been more
stringent.
■ While lender scrutiny is relaxing and overall the financing environment
appears to be opening up, availability remains depressed. We are still far
from the conditions of 2006-07.
■ Still very limited lending.
■ Many banks and finance companies are more focused on reducing repo
inventory than supporting buyers with competitive financing.
Transactions
■ It is a kind of hit or miss world for most. If the moon, sun and stars align and
you have the right buyer, seller and airplane you can make a deal.
■ Younger aircraft are selling, while older aircraft are taking forever to sell.
■ In the last 30 days we have closed four transactions to retail buyers.
■ The market has improved somewhat, but buyers are still a bit hesitant to pull
the trigger. International buyers are only slightly more aggressive.
■ We have three aircraft pending sale: one Challenger 601 and two Hawker
800s. All three are for retail customers with financing secured, and all are
likely to close within the next 1-3 weeks, but these are VERY cheap
compared to the rest of the market and compared to book value.
Outlook
■ I do not expect the market to fully recover for at least another 1-2 years.
■ We may be running into a double-dip situation, similar to 1984.85.
■ The traditional corporate flight department is awakening from its long winter
nap, which should mean a much stronger 2010-1 I than 2009.
■ Until we see hiring resume, production increase, housing starts and sales on a
steady incline, consumer spending increase and consumer confidence grow
each month we will see more of the same in aircraft sales activity.
■ The two major hurdles are the trade gap and credit availability / rates.
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UBS Business Jet Survey 24 Mart 2010
■ Statement of Risk
The business jet market is cyclical in nature, largely driven by the general
economic environment. Business jet manufacturers' earnings and cash flow arc
dependent on end-user demand, availability of customer financing, program
execution and inventory management. Our estimates, ratings and price targets
for both General Dynamics and Textron are subject to additional risks including
poor program execution and government funding related to their defense and
security businesses. Additionally, Textron faces liquidity risks related to it its
asset based lending businesses.
■ Analyst Certification
Each research analyst primarily responsible for the content of this research
report, in whole or in part, certifies that with respect to each security or issuer
that the analyst covered in this report: (I) all of the views expressed accurately
reflect his or her personal views about those securities or issuers; and (2) no part
of his or her compensation was, is, or will be, directly or indirectly, related to
the specific recommendations or views expressed by that research analyst in the
research report.
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UBS Business Jet Survey 24 Medi 2010
Required Disclosures
This report has been prepared by UBS Securities LLC, an affiliate of UBS AG. UBS AG, its subsidiaries, branches and
affiliates are referred to herein as UBS.
For information on the ways in which UBS manages conflicts and maintains independence of its research product;
historical performance information; and certain additional disclosures concerning UBS research recommendations,
please visit www.ubs.com/disclosures. The figures contained in performance charts refer to the past; past performance is
not a reliable indicator of future results. Additional information will be made available upon request.
UBS Investment Research: Global Equity Rating Allocations
UBS 12-Month Rating Rating Category Coverage' IS Services
Buy Buy 48% 40%
Neutral Hold/Neutral 40% 35%
Sell Sell 13% 26%
UBS Short-Tenn Rating Rating Category Coverage la Services
Buy Buy less than 1% 17%
Sell Sell less than 1% 67%
1:Percentage of companies under coverage globally within the 12-month rating category.
2:Percentage of companies within the 12-month rating category for which investment banking (IB) services were provided within
the past 12 months.
3:Percentage of companies under coverage globally within the Short-Term rating category.
4:Percentage of companies within the Short-Term rating category for which investment banking (IB) services were provided
within the past 12 months.
Source: UBS. Rating allocations are as of 31 December 2009.
UBS Investment Research: Global Equity Rating Definitions
UBS 12-Month Rating Definition
Buy FSR is > 6% above the MRA.
Neutral FSR is between -6% and 6% of the MRA.
Sell FSR is > 6% below the MRA.
UBS Short-Term Rating Definition
Buy
Buy: Stock price expected to rise within three months from the time the rating was assigned
because of a specific catalyst or event.
Sell: Stock price expected to fall within three months from the time the rating was assigned
Sell
because of a specific catalyst or event.
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UBS Business4st Survey 24 Maids 2010
KEY DEFINITIONS
Forecast Stock Return (FSR) is defined as expected percentage price appreciation plus gross dividend yield over the next 12
months.
Market Return Assumption (MRA) is defined as the one-year local market interest rate plus 5% (a proxy for, and not a
forecast of. the equity risk premium).
Under Review (UR) Stocks may be flagged as UR by the analyst, indicating that the stock's price target and/or rating are
subject to possible change in the near term, usually in response to an event that may affect the investment case or valuation.
Short-Term Ratings reflect the expected near-term (up to three months) performance of the stock and do not reflect any
change in the fundamental vie
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