EFTA01026702.pdf
dataset_9 pdf 185.1 KB • Feb 3, 2026 • 3 pages
From: "Steve Bannon"
To: "Jeffrey E." <jeevacation@gmail.com>
Subject: Fw: The `Deplorables' Called Into Battle Again - WSJ
Date: Mon, 27 Aug 2018 18:11:26 +0000
Importance: Normal
Sent via BlackBerry by AT&T
From: Alexandra Preate
Date: Mon, 27 Aug 2018 10:37:29 -0400
To: Steve Bannon<
Subject: The teplorables' Called Into Battle Again - WSJ
https://vinvw.wsj.com/articles/the-deplorables-called-into-battle-again-1535376353?mod=mhp
The `Deplorables' Called Into Battle Again
As midterms near, President Trump's former political guru Steve Bannon rallies the
troops
Gerald F. Seib Aug. 27, 2018 9:25 ET
In 19 months as president, Mr. Trump has hardened his grip on his base of supporters.
By
GeraldF Seth
Steve Bannon doesn't do subtle. So it's no surprise that there's nothing subtle about the new movie President Trump's
onetime political guru has produced to energize the Trump base for this year's midterm elections.
It's entitled "Trump at War," and it's an hour and 15 minutes of pure Trumpian adrenaline. It opens with a series of shots of
Trump supporters being attacked by angry opponents, shifts to outtakes of Trump supporters proudly accepting the
"deplorables" label bestowed by Hillary Clinton during the 2016 presidential campaign, runs through a long series of angry
ripostes at Trump detractors and praise of administration policy moves, and closes with dire warnings of the need to vote for
Republicans in 2018 to head off efforts by liberals to impeach the president.
Mr. Bannon previewed the film for some Republican supporters in Dallas recently, but the big premiere is scheduled for Sept.
9—chosen because it is the second anniversary of the speech in which Mrs. Clinton used the "basket of deplorables" phrase.
The location? The very club in Manhattan where Mrs. Clinton made the speech, which has been rented for the occasion.
Aside from what they say about Mr. Bannon as a political provocateur, the film and its unveiling also reveal a lot about how
people in the president's circle increasingly see this year's midterm election: Its importance is growing every day; Republican
success starts with turning out core Trump supporters; and the best way to motivate them is by brandishing the fear of
impeachment proceedings if Democrats win control of Congress.
S teve Bannon believes the specter of impeachment will motivate mainstream Republicans as well as core Trump backers.
Steve Bannon believes the specter of impeachment will motivate mainstream Republicans as well as core Trump backers. Photo: J. Scott Applewhitc/Associated Press
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"This is all grass roots," Mr. Bannon says. "It's 2016 all over again...This is Trump's first re-election."
The political calculus behind such thinking is pretty simple: In 19 months as president, Mr. Trump has hardened his grip on
his base of supporters and the GOP overall but has done little to expand that base.
Meanwhile, as the Labor Day kickoff of the fall campaign approaches, Republicans face a Democratic party whose activists
appear exceptionally motivated—to campaign, donate money and turn out in November.
Republicans need something to match that fervor. That something is the Trump base—and the best motivating tools are anger
and fear.
In this case, that means specifically the fear that Special Counsel Robert Mueller, New York prosecutors and a Democratic
Congress will conspire to kick Mr. Trump out of office. That's why Republicans are talking about the specter of
impeachment, not Democrats. Democrats know impeachment talk is a surefire way to motivate the other side.
But there's a problem in this GOP formula: A motivated Trump base is necessary for Republicans to head off disaster in
November, but it's not sufficient, at least not if Democrats remain as energized as they appear today. The Trump base has to
be married with more mainstream Republicans—the kind hardcore activists refer to as RINOs, or "Republicans In Name
Only"—and with some independent voters.
Right now, independent voters are hard to read. Their sentiments have been shifting around a lot in Wall Street Journal/NBC
News polling in recent months. As a general rule, they have a low regard for Mr. Trump personally and appear weary of the
atmosphere of constant crisis around him. But the polling also indicates they increasingly like how Republicans are handling
the economy, appreciate the GOP tax cut and think the party is changing the way things work in Washington.
That leaves moderate Republicans, of whom Mr. Bannon says simply: "We need RINOs."
)upponers of President Trump cheer before a rally in Lewis Center, Ohio, earlier this month.
Supporters of President Tmmp cheer before a rally in Lewis Center, Ohio, earlier this month. Photo: Carolyn Kaster/Associated Press
The Bannon calculation is that the specter of impeachment will motivate these soft Republicans as well as core Trump
backers. More conventional Republicans may be disdainful of Mr. Trump personally, but they also think the tax cuts,
deregulatory policies and judicial nominations they like are imperiled if he goes down.
So, impeachment-scare talk, Mt Bannon is calculating, is effective for RINOS too, simply for different reasons. For the
Trump base, impeachment talk is a source of outrage. Soft Republicans dislike it for less emotional, more practical reasons.
All this means Republican candidates have a dual mission right now: Keep motivating those base Trump voters, who want
full-throated defenses of the president and odes to his hard-line immigration policies, while also luring out to the polls
mainstream Republicans and independents who dislike the president but like lower taxes and less regulation.
And if political advertising is any indication, candidates appear to be embracing both messages with nearly equal fervor. Data
compiled by CMAG Kantar Media on all political ads run so far this year show that a pro-Trump message is the most
common element of GOP ads. Next in line? Mentions of the tax cut Republicans pushed through Congress last year.
Write to Gerald F. Seib at jerry.seibaysj.com
Alexandra V. Preate
Chief Executive Officer
CapitalHO
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