EFTA00848524.pdf
dataset_9 pdf 296.7 KB • Feb 3, 2026 • 4 pages
From: "jeffrey E." <jeevacation@grnail.com>
To: Gianni Serazzi
Subject: Re:
Date: Mon, 17 Aug 2015 15:09:11 +0000
it could be debt , there are many alternatives theory, concpet is that she needs to be first in line to get her
money back . after a reasonable period of time
On Mon, Aug 17, 2015 at 10:48 AM, Gianni Serazzi < > wrote:
For the Italian company I think it will be difficult. Giancarlo is the Director of the company and I need him to
remain it. If I have 80% he would probably still do it, if I have 50% even for a few years I don't think he will
accept. There are also other legal implications I will look into.
On the French company it's much easier as it's a virgin structure and we could set it up so that we can see
100% of the invoicing done there separate from Italy.
Thx
G
On Mon, Aug 17, 2015 at 2:53 PM, Jeffrey E. leevacation@gmail.com> wrote:
the speratation is somewhat artificial, so i think it would be probematic.
On Mon, Aug 17, 2015 at 4:16 AM, Gianni Serazzi < wrote:
Can we do this for the French operations? We will need less money for this and I can pay myself the
money for the Italian operations.
Thx
On Mon,.. 2015 at 12:41 AM, jeffrey E. <jeevacation@grnail.com> wrote:
I think might want to invest 800 e. in return she should receive 50 percent of the co. but you
would have the right to buy back half of her position anytime in the next three years for 800 e. . in
essence leaving you with 75 % after she had her money back, as hers is the most at risk , since the
projections have been off dramatically,
On Sun, Aug 16, 2015 at 11:32 AM, Gianni Serazzi < wrote:
Thank you for your support
I agree that the situation was degenerating from last summer. I had to wait to intervene as I was still in
the group and I wanted in any case to get Giancarlo's shares back in case things went bad. I am now
sure I will fix it
You have a clear situation in front of you, how would you structure it the best?
Thx
G
On Sun, Aug 16, 2015 at 3:21 PM, jeffrey E. <jeevacation@gmail.com> wrote:
understood, as you are well aware, the structures could range from a secured loan to biz and you
personally . security could not be subject to litigation. ex. structured so the burden is on you . not
the lender. the secuirty is transferred on closing and you get it back when money is repaid. not the
reverse, . i see that the decline is over a year old. as you say re jean carlo, but obvious by nov. of
EFTA00848524
14, we are now sept 15. I only see numbers , not mother or im sure a wide range of jean carlos
excuses.
On Sun, Aug 16, 2015 at 8:48 AM, Gianni Serazzi < > wrote:
I understand and I thank you for your consideration.
The 800 will go to cover net working capital coming from growth and to get one final director for
the print division. Of the other 3 directors one is performing really well and the other 2 I just
brought them over to these positions in July. If just one of them makes it we will be at 600k
profit. About 150-200k need to go to Paris to bring in a strong team and finance net working
capital.
As per the forecast vs actual you see very clearly the deterioration coming in the summer of 2014.
Giancarlo started spending 2 days in the agency, fired the director and then dealt with the
problems of his mother. I am confident that I will put it again on the right track. Not easy but we
will become as strong as fashion.
On Aug 16, 2015 2:33 PM, "jeffrey E." <jeevacation@gmail.com> wrote:
all the agencies , now sell for roughly 50 - 60 perecent of revenue, used to be 100 -125%. no
value admitteldy to contingent case recovery , which could/ should be out of the deal. ie you
keep it . . where does the 800 go, ? if it is to factor receivables. . one thing if it is to buy
bookers. another, very aggressive , prior projections are a big neg factor. in valuations. very
big. .. some months are off by hundreds of percent. . not good. . I would like you to make a
lot of money on your deal. so ownership , is not relevant getting the 800 back with security
woudl be the issue,
On Sun, Aug 16, 2015 at 3:10 AM, Gianni Serazzi < wrote:
I think your consideration is accurate.
On top of it you should factor in
-800k would go entirely into the company so that should be added as post money valuation
-on top what is the value of new management (myself) coming in at zero salary? If we use
market valuation that's quite an asset
-I only count the cash once we have it, however we have a lawsuit going on with QVC the
big client lost that stole our models internalizing them that the lawyer says will pay minimum
300k and max 800k within 1 to 2 years
-also please remember that it's written Ebitda but it's cash generation pure and simple
Adding these aspects it brings you to the 4m post money valuation that I honestly believe to
be a fair value if I were sitting on the other side of the table
Thx
On Aug 16, 2015 5:03 AM, "jeffrey E." <jea@gmail.com> wrote:
ive looked carefully at the bad projections and the current numbers only ebitda. it looks
as if the value and comps only give it a 1.5--2.2 value . .
please note
The information contained in this communication is
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Unauthorized use, disclosure or copying of this
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confidential, may be attorney-client privileged, may
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Unauthorized use, disclosure or copying of this
communication or any part thereof is strictly prohibited
and may be unlawful. If you have received this
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destroy this communication and all copies thereof,
including all attachments. copyright -all rights reserved
please note
The information contained in this communication is
confidential, may be attorney-client privileged, may
constitute inside information, and is intended only for
the use of the addressee. It is the property of
JEE
Unauthorized use, disclosure or copying of this
communication or any part thereof is strictly prohibited
and may be unlawful. If you have received this
communication in error, please notify us immediately by
return e-mail or by e-mail to jeevacation@gmail.com, and
destroy this communication and all copies thereof,
including all attachments. copyright -all rights reserved
please note
The information contained in this communication is
confidential, may be attorney-client privileged, may
constitute inside information, and is intended only for
the use of the addressee. It is the property of
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JEE
Unauthorized use, disclosure or copying of this
communication or any part thereof is strictly prohibited
and may be unlawful. If you have received this
communication in error, please notify us immediately by
return e-mail or by e-mail to jeevacation@gmail.com, and
destroy this communication and all copies thereof,
including all attachments. copyright -all rights reserved
please note
The information contained in this communication is
confidential, may be attorney-client privileged, may
constitute inside information, and is intended only for
the use of the addressee. It is the property of
JEE
Unauthorized use, disclosure or copying of this
communication or any part thereof is strictly prohibited
and may be unlawful. If you have received this
communication in error, please notify us immediately by
return e-mail or by e-mail to jeevacation@gmail.com, and
destroy this communication and all copies thereof,
including all attachments. copyright -all rights reserved
please note
The information contained in this communication is
confidential, may be attorney-client privileged, may
constitute inside information, and is intended only for
the use of the addressee. It is the property of
JEE
Unauthorized use, disclosure or copying of this
communication or any part thereof is strictly prohibited
and may be unlawful. If you have received this
communication in error, please notify us immediately by
return e-mail or by e-mail to jeevacation®gmail.com, and
destroy this communication and all copies thereof,
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