EFTA00695813.pdf
dataset_9 pdf 360.0 KB • Feb 3, 2026 • 17 pages
From: How to Academy <1
To: j <jeevacationggmail.corn>
Subject: Bestselling co- author of Nudge, Richard Thaler on his new book on Behavioural Economics,
Understanding Narendra Modi, Aha Moments.
Date: Tue, 24 Feb 2015 15:05:41 +0000
k tun Lo. Spring Programme and Highlights
11.06.2015
Lunchtime Event, 12:45pm-13:45pm
how to: Misbehaving- The Making of Behavioural Economics
with Richard H. Thaler, bestselling co-author of Nudge.
This talk for the How To Academy coincides with the publication of Richard Thaler's
new book on behavioural economics.
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Richard Thaler has spent his career studying the radical notion that the central
agents in the economy are humans—predictable, error-prone individuals. Traditional
economics assumes rational actors. Early in his research, Thaler realized these
Spock-like automatons were nothing like real people. Whether buying an alarm
clock, selling football tickets, or applying for a mortgage, we all succumb to biases
and make decisions that deviate from the standards of rationality assumed by
economists.
In other words, we misbehave....
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HIGHLIGHTS
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27.02.2015
how to: Sell (The art of getting
anyone to say yes to anything)
with Gavin Presman
Read more and book now
05.03.2015 Last tickets remaining
how to: Will Self in conversation with Will
Self: Expect controversy
with Will Self
Read more and book now
09.03.2015:
how to: Understand your Mac
with Brad Clark
Read more and book now
13.03.2015
how to: Write Better Copy: a
Masterclass in writing effective
press ads, emailldirect mail,
web copy, brochures and
12.03.2015 newsletters.
how to: Understand The Art of Tango with Steve Harrison
with Lady Greys Productions, Mark Phoenix, Natalie Hunt
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Read more and book now
Read more and book now
BUSINESS
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13.03.2015
how to: Deliver Killer
Presentations
with Neil Chalmers
Read more and book now
02.03.2015
how to: Generate More Business through 12
your Website
with Filip Matous
Most companies have a website and some form of analytics to
track how their website is performing. Yet many don't know how
to read their analytics beyond how many visitors came each
month. That won't help business grow.
Join Filip Matous in an packed 3 hour course that will leave you 20.03.2015
with a sound foundation that you can implement right away to how to: Get great publicity for
gain more leads and business.... your business — for free. (A
Masterclass in doing your own
Read more and book now PR)
with Ann Wright
Read more and book now
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POLITICS
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13 04.2015
how to: Understand the Prime Minister of India — Narendra Modi.
And How to win an Election)
with Lance Price
Who is Narendra Modi and how did a 'chaff wallah' who sold tea on trains as a boy become Prime Minister
of India?
In this talk by Lance Price. the former Director of Communications at No 10 under Tony Blair, coinciding
with his new book. Inside Narendra Modi's campaign to transform India", we will gain insight into an
extraordinary man. A teetotal. celibate vegetarian. A man for whom there are no sports, no hobbies, no
family ties. A 23/7 politician who sleeps 4 hours a night, and never takes a day off or a vacation....
Read more and book now
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MAJOR TALKS
21.05.2015
how to: Ardennes 1944. Hitler's
Last Gamble
with Antony Beevor
Read more and book now
25.03.2015
how to: Read the Qur'an
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with Mona Siddiqui
Believed by Muslims to be the word of God, the Qur'an was C.
revealed to the Prophet Muhammad fifteen centuries ago. It is
addressed to everyone, regardless of class, gender or age. But
what does this mean for the two billion people throughout the
world who consult it every day?
A sacred text and a great work of literature, but also a manual of
guidance - the Qur'an teaches how to live a family life, how to
marry. whom to marry, what to eat and how to do business. It
outlines the rights of the people: women and children and 12.05.2015
parents, husbands, wives and neighbours. It tells governors how how to: Inspiration. Moments
to rule in war and in peace. It discusses heaven, hell and the last of Insight that Shape Our
days of mankind, and covers almost all branches of science. World.
addressing the great questions of life such as evolution, the with William B. Irvine
purpose of creation, life after death — and much more.... Read more and book now
Read more and book now
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LIFESTYLE
26.03.2015
how to: Remember ( A Memory
Training Masterclass.)
with Ed Cooke
Read more and book now
19.03.2015
how to: Be Mindful (Introductory
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Workshop)
with Louise Chester
A small shift in your thinking can have a major effect on your life.
Mindfulness is the smart new way to live. In the workplace it
helps you build teamwork, enhance creativity and
communication, and resolve conflict. In private life, it helps you to
forget the fears of the past and future, and focus completely on
the present and its potential. Being Mindful means making every
moment count.
14.04.2015
This workshop is for those who have little personal or practical how to: Change our Habits and
knowledge of Mindfulness. Louise Chester will help you Change our Lives
understand the science and its practical applications; she will with Gretchen Rubin
explain several key practices and show you how to have
equanimity under pressure, feel more focussed, experience Due to the great interest in this
greater creative thinking and enhance your enjoyment of every talk, we have moved to a larger
day.... room in the same venue.
Additional tickets are now
Read more and book now available.
Read more and book now
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SI
TRAVEL
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17.03.2015
how to: Travel and Explore
with Philip Marsden, Andrew Robinson, Isabella Tree, Jonathan Keates, Justin Marozzi,
Katherine Rundell
Welcome to our inaugural evening, in partnership with Globalista, the first of an ongoing series at the
Tabernacle. The Sense of Place will introduce travel writers, historians and explorers who will report for us
on a rich medley of places and cultures.
Jonathan Keates on Lisbon A proflic celebrant of cities, composers and the joys of Italy, Jonathan
Keates gives us his shrewdly affectionate take on the Atlantic city by the sea, whose reticent secrecy so
few of us have penetrated.
Isabella Tree on Nepal and the Living Goddess In a small medieval palace on Kathmandu's Durbar
Square lives Nepal's famous Living Goddess — a child chosen from the Buddhist caste of goldsmiths
whose role is to ....
Justin Marozzi on Baghdad Defiance and nostalgia are set in every stone,' writes Justin Marozzi of one
of the great historic metropolises of the Middle East. a city he has come to know slowly, by learning the
language, forming friendships...
Philip Marsden on Ritual Landscape in Cornwall A different take altogether — on the unexplored place
that is home, by the author of books about Ethiopia. Russia and Armenia. Philip Marsden will pay tribute to
Cornwall, its tors....
Andrew Robinson on India Andrew Robinson has been intimately engaged with the subcontinent for
almost four decades. In his India: A Short History he offered a distillation of India's uniquely diverse
history,...
Katherine Rundell on the Amazonian Rain Forest Acclaimed children's novelist, associate editor of the
nature writing journal Archipelago and tightrope walker, Katherine Rundell will talk about the Amazonian
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Rain Forest. the subject of her new book.
Read more and book now
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