EFTA01152977.pdf
dataset_9 pdf 511.4 KB • Feb 3, 2026 • 22 pages
From: How to Academy <S>
To: j <jeevacation@gmail.com>
Subject:Inequality, Copywriting, Negotiating, Body Language, Applying to Google and for Graduates: how to
get a great Job.
Date: Wed, 29 Apr 2015 13:46:37 +0000
Spring Programme and Highlights View this email in your browser
21.05.2015
Evening Event. 6:45pm-8:00pm
how to: Ardennes 1944. Hitler's Last Gamble
with Antony Beevor
The Western Counterpart to Stalingrad
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This major talk by Antony Beevor, the bestselling author of Stalingrad, Berlin, D-Day
and The Second World War, timed to coincide with the launch of his new book
Ardennes 1944, focuses on Hitler's ill- fated final stand when on 16th December
1944, Hitler launched his last gamble' in the snow-covered forests and gorges of
the Ardennes on the Belgium/German border.
Although Hitler s generals were doubtful of success, younger officers and NCOs
were desperate to believe that their homes and families could be saved from the
vengeful Red Army approaching from the east. The Ardennes offensive, with more
than a million men involved, became the greatest battle of the war in western
Europe.
January 1945, when the Red Army launched its onslaught
towards Berlin, the once-feared German war machine
was revealed to be broken beyond repair. The Ardennes
was the battle which finally broke the Wehrmacht.
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HIGHLIGHTS
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20.05.2015
how to: Clone a Mammoth.
(The science of bringing
extinct species back to life.)
with Beth Shapiro, one of the
leading ancient DNA specialists
in the world.
Read more and book now
18.05.2015
how to: Attract the Most Talented People to
your Business (and make your Workplace
the best in the world.)
with Laszlo Bock, Head of People Operations at Google,
Matthew Taylor, Chief Executive of the RSA.
Google receives more than two million unique job
applications a year. Now, Laszlo Bock, the innovative
head of their People Operations has written the ultimate
12.05.2015
guide ...
Lunchtime Event
how to: Inspiration. Moments
Read more and book now
of Insight that Shape Our
World.
with William B. Irvine
Read more and book now
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29.06.2015 - 30.06.2015
how to: Job Boot Camp (A two
day workshop in finding a Job)
with Anastasia Baker. Frances
Wilson, Edie Lush, Jasmine
BirUes, Judith Perle, Rachel
Spedding. Tanya De Grunwald
Read more and book now
11.05.2015
how to: Start a Business (For Women
only)
with Anna Percy-Davis
Do you have an idea or a product you want to sell? Have
you always dreamt of running your own business, being
the master of your own...
Read more and book now
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HISTORY POLITICS
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23.06.2015
Evening Event: 6.30 - 8pm
how to: Great Powers: Are they things of the past?
with Graham Hutchings, Anand Menon, Desmond King
In this introductory evening to a 4-part Global
Summit, How To Academy and Oxford Analytica will
be focusing on the future of the Great Powers.
Using the innovative and inspiring format of Oxford
Analytica's flagship Autumn Conference, the expert
speakers will explore if Global power, whether
defined in economic, political, military, ideological or
other terms, is slipping away from the countries,
sources of ideas and institutions where it has been
located for the past few decades.
Is it congregating around different countries, nodes,
organisations and frameworks, some of ...
Read more and book.
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BUSINESS & WORK
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02.06.2015
Daytime Event, 9:30am•12:30pm
how to: Innovations in Leadership: A Masterclass
with Scott Morrison
There aren't enough leaders out there any more —
we have too many managers — people running
systems, managing processes and generally
following the status quo. The business systems that
managed businesses pre-recession are no longer
valid as we move into this challenging post-
recession age.
Now is the time create Accelerated Leaders — those
that can be the innovators of cultural, commercial
and creative standard bearing; starting with yourself
and then creating more around you so that you and
your organisation can accelerate the performance of
Read more and book.
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12.06.2015
Daytime Event. 9:30am•5:30pm
how to: Write Better Copy: a full day masterclass in
writing persuasive headlines, email/direct mail,
brochures, strategy papers, internal documents,
newsletters, press ads and press releases.
with Steve Harrison
How to make sure that what you have written gets
seen, engaged with and acted upon.
Whether you're a one (wo)man band drumming up
work from your prospects, an established business
trying to get more from that mysterious thing called
"content", or you simply need to persuade your
colleagues to adopt your point of view, the secret of
writing effective copy lies in the work you do before
you confront the blank screen....
Read more and book.
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12.06.2015
Daytime Event. 9:30am•12:30pm
how to: Negotiate
with Gavin Presman
Do you have to negotiate in your business, family or
personal life? Do you sometimes wonder whether
you are getting the best deal for your business, your
family, or yourself?
How to: Negotiate will teach you the proven
strategies and tactics that professionals use to get
more from every deal. It will show you how applying
the simple principles of win/win negotiation will leave
you richer in every area of your life.
This powerful workshop will engage and inspire you
to take a new look at how you negotiate in all
areas...
Read more and book.
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15.06.2015
Daytime Event. 9:30am-12:30pm
how to: Get Your Website Noticed (A Masterclass in
driving traffic to your website through SEO, Paid,
PR, Social & Direct channels)
with Filip Matous
There's no escaping it. If you want to scale your
business you need to increase attention from the
right markets. Quality attention requires your time,
your money or both.
Attention online = traffic. But what traffic do you
need? And how much of it?
Join Filip Matous in a packed 3-hour course that will
leave you with a sound understanding of the main
traffic channels that exist and how to get the right
kinds....
Read more and book.
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16.06.2015
Evening Event, 6.30pm•8pm
how to: Interpret Body Language ( Taught by deaf
trainers)
with Skyway Academy
Imagine that everyone you've ever spoke to heard
the opposite message you tried to communicate. It is
possible that this has actually happened with some
of the people you've spoke to today. What exactly is
your body telling people? What exactly is their body
telling you?
With body language comprising up to 90% of our
overall communication, this workshop taught by deaf
trainers, who necessarily have been analysing body
language since birth, will help you become more
conscious of the signals you send and better at
interpreting the signals sent by others....
Read more and book.
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MATHS & ECONOMICS
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02.06.2015
Evening Event, 6.30pm•8.00pm
how to: How Not to Be Wrong : The Hidden Maths of
Everyday Life
with Jordan Ellenberg
In this talk by the New York Times bestselling author
Jordan Ellenberg, we will hear how a little
mathematics goes a long way in helping us not to be
wrong. Instead of an abstract set of rules learnt at
school, we will see how maths touches on everything
we do, and how a little mathematical knowledge
reveals the hidden structures that lie beneath the
world's messy and chaotic surface.
Amongst the many topics covered in the book some
of which will feature in the talk, Jordan explains
calculus in a single page, shows us what maths can
teach us about ...
Read more and book.
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04.06.2015
Evening Event, 6.45pm•8pm
how to: Inequality: What Can Be Done? (A response
to Thomas Piketty's Capital)
with Professor Anthony B. Atkinson - "The Godfather of
Inequality Economics"
Inequality is one of our most urgent social problems.
Talk of the 99% and the 1% is entrenched in public
debate — but there has been little discussion of what
can be done.
In Inequality: What Can Be Done, written in
response to Thomas Piketty's Capital, Tony Atkinson
sets out to do two things that book didn't: one, to
show that inequality isn't growing simply because the
rich are getting richer; more people are moving into
poverty and this is the more terrifying aspect...
Read more and book.
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11.06.2015
Lunchtime Event, 12:45pm•13:45pm
how to: Misbehaving- The Making of Behavioural
Economics
with Richard H. Thaler
This talk for the How To Academy coincides with the
publication of Richard Thaler's new book on
behavioural economics.
Richard Thaler has spent his career studying the
radical notion that the central agents in the economy
are humans—predictable, error-prone individuals.
Traditional economics assumes rational actors. Early
in his research, Thaler realized these Spock-like
automatons were nothing like real people.Whether
buying an alarm clock, selling football tickets, or
applying for a mortgage, we all succumb to biases
and make...
Read more and book.
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LIFESTYLE
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24.06.2015
Evening Event, 6.30pm•8.00pm
how to: Make the Transition from City Life to Self-
Sufficient Rural Living. (The 'Good Life' on a
Smallholding.)
with Simon Dawson
Following a drunken misunderstanding one New
Year's Eve, Simon Dawson inadvertently found
himself leaving his lucrative life in London to start a
smallholding on the wilds of Exmoor with his wife,
Debbie. In this talk for the How To Academy, Simon
will tell us how to up sticks and realise for ourselves '
The Good Life' and what adventures to expect along
the way in transitioning from city to country life.
Read more and book.
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G;
If there's a course you'd like to take which isn't currently included in
our programme, email us with the details of what you'd like us to
organise and if there's sufficient demand, we will contact our extensive
network of distinguished teachers, lecturers and writers to arrange a
course tailored to your needs.
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Document Metadata
- Document ID
- 076953b4-40ac-43c0-8c9a-36a060369ad9
- Storage Key
- dataset_9/EFTA01152977.pdf
- Content Hash
- d0a9524a86a9749caa86de400f08f93f
- Created
- Feb 3, 2026